When it comes to business success, there are innumerable things that companies can do to achieve their goals. Of course, the most important of these include offering high-quality products and services for which there is a demand, top-notch customer service, and effective marketing strategies. Then there are the intangible things that are less important, but can reel in new customers by making a good impression.
Let us be honest, there are different types of customers that businesses must attract in order to be successful. There are the practical customers that care only about product and service; there are the ones who want the sun, moon, and stars; then you have the customers who do not know what they want, but they do know what it looks like. The customers in this latter group tend to be fickle, and place a lot of value in appearance.
Love it or hate it, aesthetics play an important role in business success. Whether you are talking about company success or individual success, we all make assumptions about people based on looks. For instance, young, good-looking people usually have an easier time advancing in a business than man older, balding men with superior credentials. This happens all the time, especially in companies that are not opposed to age discrimination in the name of coolness, trendiness, and youth.
This is one example where walking into a job interview with handsome, professional presentation folders probably will not help. This is not to say that high quality, professional presentation folders will not get them a position, but they will never guarantee them a promotion — even if they show up to work every day, never leave early, and show a maturity that most employees do not.
In most circumstances, though, sharp custom presentation folders will make an impression that clients will not soon forget. This is because clients value quality and service more than some little upstart companies value experience and wisdom. Thus, if you want current clients and potential clients to remember you, custom presentation folders certainly beats company pens and business cards. Read more.