The proliferation of blogs increased tenfold between the years of 2002 and 2012. In that decade, mobile commerce went from a novelty concept to a multibillion dollar industry. Any company that does not embrace online sales strategies is losing considerable market share every day. Mobile websites and apps are also evolving business markets. The cost of effective mobile design, search engine optimization, smart business blogger strategies and outsourced blogging, managing online information and online articles, the growth of cloud computing and more mean that your company must stay current or else rollup the operation.
Online info democratizes the capitalistic process. Immediate access to hundreds or even thousands of sources of information empowers the consumer. Negative press can be spread with just a few taps of a smart phone screen. Mobile devices are expected to exceed sales of traditional computers by 2015. Similarly, as of 2013, more smart phones have been sold to American consumers than traditional cellular phones. The numbers suggest that business bloggers in particular are going to be part of the new power structure.
Power structure in business environment refers to where influence comes from. Consumer behavior is not influenced by direct marketing as much as it used to be. Suggestive marketing or passive sales strategies are far more effective. Today, any consumer that feels as though he or she is not actually making up their own mind becomes a threat, rather than an opportunity. If a consumer sees your commercials, online ads, social media pages or other marketing and advertising materials as an overt attempt to sell your products or services, then that consumer will walk away. They may even bad mouth your products or services to other potential consumers.
This is why power has shifted toward professional bloggers. Professional bloggers help companies humanize their message. You can rely on expert bloggers to produce content that reflects the company message you are trying to show customers in a way that is less overt than traditional sales methods. You can outsource writing to bloggers in a way that allows them to both populate your blog with quality content, as well as write the content on your service descriptions, product descriptions and other pages.
Learn more about expert blogging services for your industry. Industry specific bloggers will require minimal training. In fact, they should be able to get started right away on improving how your company presents itself to the target markets you pursue every day.