If you have an upcoming tradeshow, or an exhibition that is organized so businesses like yours can showcase products and services in a centralized setting, as well as study rivals’ activities and examine market opportunities and trends, then think about adding a mini table display. A mini table display ranks up there with retractable banner stands, with trade show display cases, with truss displays, with hop up displays and with table throws as the most vital of all tradeshow needs. Your job is to make your tradeshow booth stand out, so do it by incorporating the displays and the tools necessary for maximum impact. Of course, the tradeshow you attend may be nothing compared to the world’s largest, which was the Canton Fair and which attracted 55,000 exhibitors, but size matters less than impact here anyway.
According to Exhibitor magazine, an estimated 76 percent of the typical tradeshow’s exhibitors have no plan of attack for these shows, just 13 percent of the leads secured by these shows are ever followed up on by attendees and companies and 86 percent of people working these shows have not been formally trained on how these shows work and what they should do. This represents a huge gap in the whole point of a tradeshow and the things that people can get out of the experience. By planning ahead via ordering a mini table display well in advance and by determining where you will go, how you will present yourself, and what your booth will look like, your preparation will pay off.
By implementing a mini table display and a number of other visual enhancements within your booth, your presentation will be more professional and you will rank in the minority with others who have prepared well in advance of the show. There will certainly be people there who will have prepared just like you, but you likely will be among the only ones whose booths look professional. This can cause more business to head your way.
If you remain cautious about the monetary investment for a mini table display or any other kind of associated tradeshow display or merchandise, think of the additional business that could come from you being more presentable. When people pass by you, they will probably be more likely to stop and ask about you if you have a mini table display and some other useful materials there. Plus, if the booth looks nice and everything is professionally done, more of a crowd will appear at your booth.
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