What to Know About Online Marketing

Running a business is a massive undertaking. You have to worry about inventories, employee management, and customer service, on top of an extensive list of other responsibilities. This can make it exceedingly easy to overlook the most important aspect of keeping yourself in business: marketing.

Traditional marketing techniques, such as sending out flyers or placing ads in the yellow pages, simply do not yield the results they once did. These days, people find everything they are looking for on search engines, and three quarters of them never bother to look past the first page of their results. This means in order to reach prospective customers, you need to get your site on this front page. Your first thought to achieve this may be to buy a spot in the sponsored results, but about 75 percent of searchers avoid these in favor of organic links. The best way to join these ranks is through search engine optimization, or SEO. This involves locating key search terms associated with your business and incorporating them into a series of regularly updated articles and blogs that get posted to your website.

However, this requires a major time commitment which you likely cannot commit to given all your other responsibilities. The smart move to make is to invest in SEO reseller programs. These companies work to push your page to the top of the rankings so new customers get proper exposure. It is important, though, that you find a company that also offers social media reseller services. 90 percent of adults using the internet extensively use social media, making it a great place to attract customers.

The internet affects commerce today far more than it ever has before. 64 percent of people with smart phones use them to shop online, which means more time spent overall on the internet. By 2016, over 50 percent of all money spent in this country will be directly influenced by online marketing. This is why you owe it to yourself to invest in a company that acts as both an SEO and a social media reseller.