Is It Enough to Just Build a Website, or Do You Have to Keep It Updated?

Most businesses understand the importance of having a web presence, but many actually underestimate the amount of upkeep that their sites need.

After all, responsive corporate website design allows a user to build a site once and have it work seamlessly across thousands of different screens, which is very important in an age of mobile Internet usage. Logically, one would think that this is enough. However, the most effective online marketing strategy, search engine optimization (SEO), demands that the site be updated every so often. This means that a site can’t be built and then just left alone.

You see, while having strong, responsive corporate website design is very important, it’s null and voided if nobody can reach the site. This is why web Internet marketing services like SEO are equally vital. To put it simply, people are more likely to go to a website if it ranks higher on a search engine. The goal of SEO is to boost a site’s ranking so that it becomes one of the top results, and thusly has more traffic.

There are other means of online marketing, such as PPC campaigns or paid ads, but a whopping 80% of search engine users say that they always, or usually, ignore sponsored links on the search engine results page. For this reason, 41% of B2C marketers have found that SEO makes the biggest impact on their lead generation goals.

Yet, as a business leader, you don’t have time to keep your corporate website design updated all the time. Thankfully, the best Internet marketing agencies can do this for you. By outsourcing your SEO needs, you can attend the core functions of your job, and not get sidetracked. Plus, these companies can also revamp your corporate website design to make it as strong as possible according to the latest online trends, which change frequently.

Establishing a web presence with corporate website design is important, but keeping it maintained and updated is equally vital. If you have any questions about the corporate website design services that an internet marketing agency can help with, feel free to ask in the comments. More.